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The Russian-speaking population has a long history in the United States dating back to the early 1900’s.
Successive waves of immigration were triggered by World War I, The Russian Revolution, World War II,
and a period of liberalization in the late 1970’s and early 1980’s.
Most recently, with the collapse of the Soviet Union, an unprecedented million
Russians immigrated to the United States.
The Russian-speaking population surged 254 percent from 1990 to 1998,
currently totaling over 7 million Russian-speakers in the U.S.
Nearly 90% of this population lives in and around major urban centers,
with large concentrations in New York City and the surrounding Tri-State area,
as well as Boston, Philadelphia, Baltimore, Miami, Atlanta, Cleveland,
Chicago, Detroit, Denver, Houston, Los Angeles, San Diego, San Francisco, and Seattle.
Approximately 64% of the Russian-speakers are married, with an average of 1.6 kids.
They are well-educated, ambitious professionals who lead active lifestyles, and contribute to their communities.
Over 50% of this group has an average household income of over $55,000.
The rapidly growing Russian-American population is an ethnic consumer market
with strong buying power, brand-loyalty, and a pronounced tendency to “keep up with the Jones’ “.
They are also extraordinarily responsive to advertising in their native language,
especially when it is channeled through such a trusted and respected source as MAKS TV.
As the leading media outlet to the Russian-speaking community,
MAKS TV has an unparalleled influence on this virtually untapped and prosperous group of consumers,
and plays a tremendous role in how consumer and market habits will be formed as assimilation continues.
The high level of marketing message penetration allows advertisers to take advantage of an incredible opportunity
to add considerable bottom-line value to their marketing revenue, simply by advertising on MAKS TV -
a trusted network that reaches a loyal and expanding viewing audience.
In recent years, progressive American companies have begun to recognize the benefits
of targeting the Russian-speaking market.
Current advertisers who have been running successful campaigns
on Russian Speaking Media are most of fortune 500 companies
which include Verizon, Western Union, MCI, AT&T,
Daily News, Aeroflot, Lot Airlines, Zepter International, and Lifeway Foods.